Love Bomb Cushions at Spring Fair 2017
With Spring Fair 2017 just around the corner, we’re looking back at the success of 2016’s Autumn event, where we showcased our super soft, super cuddly and super lovable emoji cushions.
To create awareness and build brand engagement, our Love Bomb Cushions built upon the success of the Autumn Fair 2015, where we launched the very first innovative product range. The show was key in identifying new partners and reaching potential stockists.
The Love Bomb Cushions foot cushions range has increased considerably since its inception, up from nine to seventy products, the range now includes keyrings. Consequently, we took a much bigger open space stand for Spring Fair in 2016; allowing for a much more impactful presence at the exhibition.
Using two unique and interactive features, a giant Emoji mascot and a selfie photo booth, we also engaged with passers-by and encouraged curious visitors to the stand.
The annual Spring Fair is now central to the growth strategy for Love Bomb Cushions and we have already set to work planning for the show in February 2017. The exhibition has provided us with a platform for building new partnerships and granted us the opportunity to network with people who share the same business values.
Commenting on the Spring Fair, Love Bomb Cushion’s Managing Director Sarah Agar-Brennan stated:
“Spring Fair is great and when it’s on, everyone in the gift market is focused on the show. So it’s up to each company to make the most of this opportunity and that’s what we did – the results were excellent and we are off to a flying start.”
“Our plan for the 2017 show is to educate new customers about the exciting opportunities with the Emoji brand license, along with showcasing our fun designs and high quality products.”